ARF insights on panel quality

17Jun09 at 10:33 am 1 comment

If you’ve ever had to address a client’s concerns about the quality of online panels, then stop reading this post and click over to the Advertising Research Foundation and Joel Rubinson’s blog.

They have addresses some important issues including:

  • Replication and the reliability/consistency of results across waves
  • Effects of multi-panel membership on survey results
  • Effects of respondent motivations and engagement on survey results
  • Connections between proposed or commonly used metrics and data quality

This research-on-research is great work and I look forward to learning more of the Online Research Quality Council’s findings in the future.

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Entry filed under: Research on Research. Tags: .

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1 Comment Add your own

  • 1. Joel Rubinson  |  17Jun09 at 5:31 pm

    thank you! a lot of hard, first rate work went into this project
    best regards, Joel

    Reply

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