Like most Hollywood franchises, by the time you get to the fourth installment, you expect to be let down. Since there’s no point in attempting to create any plot, here are the updated scenes you would expect to see from past installments. (more…)
Jeffery Henning at Vovici recently conducted a test on whether online surveys with a single question per page had a higher dropout rate than a survey with multiple, related questions per page. While the sample size was admittedly small, the results speak for themselves: Grouping similar questions on the same page reduced the dropout rate.
Although the test was only on question grouping, I believe this is an indicator of the overall importance of user-friendly design and survey navigation. Remember, please be kind to respondents…and the Next button.
If so, I recommend reading Mathletics: How Gamblers, Managers, and Sports Enthusiasts Use Mathematics in Baseball, Basketball, and Football. While Money Ball was a great story, it lacked the math and ideas that someone could implement. Mathletics is the converse.
The author, Wayne Winston, was one of my favorite professors and has a knack for looking at new ways to quantify things and is happy to share those ideas.
My thanks to the ARF for continuing to share the results of their Foundations of Quality initiative with the research community. The latest comes from Joel Rubinson’s blog, and compares results from online, RDD and mail surveys to national benchmarks.
Here’s a site I can really relate to: The Impoverished Social Scientist’s Guide to Free Statistical Software and Resources. It’s like being a kid in a candy store.